Canada is part of the hockey DNA in Buffalo, NY. Just go to any professional game and you’ll hear both national anthems. Last week, that connection was on full display when the microphone cut out during ‘O Canada,’ and fans didn’t hesitate to step in and finish it together. To say ‘thank you,’ Molson Canadian showed up in Buffalo ahead of Game 6, sampling Molson Canadian for fans and bringing its “Cheer Canadian” platform to the city.
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Molson Canadian thanks Buffalo fans with a billboard as part of its “Cheer Canadian” playoff campaign.
In addition to the surprise sampling moment, the brand launched localized digital out-of-home placements featuring a simple, heartfelt message inspired by the anthem moment, turning an act of respect into a shared celebration.
“That moment was a powerful expression of cultural pride. It was bigger than the game,” said Eric Kouri, Marketing Director, Molson Coors Beverage Company. “As a brand that has represented Canada for over 240 years and has long been part of the Buffalo community, it was important to show our gratitude to Buffalo fans.”
Molson Canadian launched “Cheer Canadian” at the start of the playoffs, with billboards across key markets nationwide encouraging fans to rally behind Canadian teams and players competing for the Cup – whether their home team made the postseason or not. Rooted in the belief that hockey is Canada’s game, the campaign invites fans to support the sport, the players, and the moments that bring people together.
The “Cheer Canadian” campaign will continue through the playoffs as Molson Canadian celebrates Canadians competing for hockey’s ultimate prize – and the fans, wherever they are, who rally behind them.
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ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Original, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, with a wide range of products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange.
To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
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